Essential Metrics for Your Instagram Management
Every social media platform is different, so you will need to measure your performance differently. For example, metrics for Facebook are not the same as metrics for Instagram. While it may seem like a daunting task to track all of these numbers, there are many tools out there that make this process much simpler. In this blog post, we’ll explore essential metrics you should measure to track engagement and likes on your Instagram account.
Your Followers and Following Ratio
This first metric is relatively simple to calculate. Divide your total number of followers by the number of people you follow. This will give you a percentage that shows how engaged your audience is with your account. A high follower to following ratio means that your audience is involved and interested in what you have to share.
If this number falls below a certain percentage, you will need to increase your following. To do this, be sure that the people and brands that you follow are relevant to your brand’s voice and interests. An easy way to increase this number is by creating an incentive for users who choose to follow your account. You can organize giveaways or contests.
The Number of Likes, Comments, and Shares for Your Posts
This second metric is a measure of engagement. You want to see that your posts resonate with your audience and receive a good amount of interaction. The number of likes and comments can measure this and each post’s shares.
Keep in mind that not all types of content will achieve the same level of engagement. Posts with images generally receive more likes, comments, and shares than those without. Videos also tend to get a lot of interaction, but it is essential to test what content works best for your brand and audience.
The Quality of Images You Post
Your posts’ visuals are one of the most critical aspects of your Instagram account. The better the quality of your images, the more likely people are to stop and look at what you have to share. This includes capturing good lighting, using filters that match your brand’s aesthetic, and cropping your images to the correct dimensions.
Additionally, it is essential to keep in mind that Instagram is a visual platform. This means that posts with good visuals are more likely to succeed than those without. So make sure you’re putting time and effort into capturing high-quality images for your account.
